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Revolutionising Social Care with Gladys: A New Era of Compassionate Connections

At Gladys, we're on a mission to transform the world of social care. We believe everyone deserves exceptional, affordable care, and that's why we've developed an innovative platform that directly connects caregivers, helpers, and families, cutting out the middlemen and delivering the care where it's needed most. Our platform isn't just a solution; it's a movement towards empowerment, transparency, and meaningful connections. Simplifying the Complexities of Care Organising care for a loved one can be daunting, but our team at Gladys understands these challenges intimately. We've been through the trials and tribulations of caregiving, which is why we've created a platform that streamlines the entire process. This allows caregivers to focus on what truly matters - providing compassionate, personalised

Simplifying the Complexities of Care

Organising care for a loved one can be daunting, but our team at Gladys understands these challenges intimately. We've been through the trials and tribulations of caregiving, which is why we've created a platform that streamlines the entire process. This allows caregivers to focus on what truly matters - providing compassionate, personalised care.

Tackling the Real Issues in Social Care

"There are so many tools out there to make our lives safer and more convenient. Yet, when it comes to supporting vulnerable people, the process is often expensive, complex, and lacks transparency," says CEO George Robinson. "After 10 years as a Barrister, I found arranging care for my loved ones incredibly challenging. Too many people in the UK are struggling without the support they need, and this must change." At Gladys, we recognise that chronic care staff shortages are fueled by poor pay, lack of flexibility, and the unequal burden of care responsibilities, often falling on women. Our goal is to demystify the process of finding help while ensuring fair treatment for those providing care. We offer services at a reasonable price and support carers to receive a fair income for their essential work. By empowering individuals to make the right choices, Gladys is dragging the care industry into the twenty-first century.

A Personal Commitment to Change

“Watching my Grandma battle Alzheimer’s was traumatic for our family,” shares Alex, our Chief Product Officer. “Getting the right care felt impossible, with different carers showing up daily, unfamiliar with my Gran’s needs. The flaws in our current social care system caused so much pain that I felt compelled to make a difference. Co-founding Gladys was my way of turning empathy into action. Our platform is more than just technology—it’s a bridge of compassion connecting local, talented carers directly with families. By simplifying the process and fostering genuine connections, we’re improving lives and providing carers with the support they deserve.”

Our Values: Diversity, Inclusivity, and Innovation

Gladys is proud to be a female-led tech company that promotes diversity, inclusivity, and innovation. We’re dedicated to using technology to enhance the quality of care delivered to vulnerable individuals, improving lives one connection at a time.

Supported by Leading Industry Partners

Backed by the prestigious venture capital firm Antler, Gladys is positioned to redefine the social care landscape across the UK. This partnership enables us to scale our vision and reach, empowering caregivers and families nationwide. We’re excited to announce the upcoming launch of our platform’s pilot version this Autumn - a significant milestone in our mission to revolutionise social care.

Join Us in Shaping the Future of Care

At Gladys, we’re always looking for passionate, local carers and helpers to join our community. If you’re interested in becoming a Gladys carer, learn more about the benefits and how you can make a difference.

Why Choose Gladys

Our mission is to provide compassionate, tailored care that helps clients maintain independence and live comfortably at home across Bristol, Bath & North East Somerset. With a strong focus on community, trust, and quality, we carefully match each client with the perfect carer or helper to ensure their unique needs are met with kindness and professionalism.

GLOWING reviews

How we’re helping

Very helpful, understanding and professional

Fiona B, Nailsea
Client

"After battling with multiple care agencies to care for my elderly granddad, Gladys was an absolute saviour. The team there made it so easy for me to manage and sort care for my granddad, and they are all genuinely invested in delivering great care. Now my grandmother is at the stages of also needing help at home, I will definitely be reaching out again."

Sophie E, Bath
Client

"A lovely company, with staff that go above and beyond for your loved ones "

Louise D, Twerton
Client

I highly recommend Gladys, they are flexible, understanding and cheerful with the care they provide, at an extremely good rate per hour. We are very glad to have found them for our elderly mother. "

Annie B, Larkhall
Client

"I have found George and the team at Gladys to be responsive and very focused on finding a workable solution to a developing situation with my elderly parents. It’s early days in their venture but I wish them the best of luck because they have the right approach."

Michael B, Odd Down
Client

"Extremely helpful, friendly, and their cognitive empathy is outstanding. We’re very lucky that companies like this exist in trying, difficult to manage circumstances. Thank goodness for them."

Caroline B, Trowbridge
Client

"Gladys have been brilliant in finding the right care for my Mum following a stroke, who lives on her own in a small village. The team are thoughtful and proactive. We'd be lost without them."

Ken P, Chewton Mendip
Client

"Our Mom was becoming a little forgetful, but knew she did not want to have to leave her little flat! My siblings & I live out of the country & were becoming more & more concerned about her. Contacting Gladys has been a game changer! Organized & efficient... our Mom is less anxious & feels cared for 😃 thank you Gladys🧡"

Helen W, Keynsham
Client

"I have been working with Gladys for over 6 months now and I can easily say it’s the best job ever! I have met so many lovely people in Bath that have taught me so much! I have learnt about the best places to go for walks or to go for coffee and even just names of different plants! It's given me so much insight into Bath and, being a student, has allowed me to already feel like a proper local in Bath and made me feel at home!!"

Emily M, Bath
Client

"Great Team! I was struggling with my mums outings, handling her wheelchair in and out of my car! I called Gladys and was matched with Rachel. A brilliant Carer who my mum loves. It has enriched our outings! So pleased and happy with the service and no complaints with the admin team either. Well done all."

Kate R, Aldbourne
Client

"Simone is thorough and a lovely person, I couldn't of asked for someone better. Sharin has been a pleasure to communicate with and very helpful. I would definitely recommend Gladys as a company."

Patricia H, Portishead
Client

"Very happy with Glady's care who are helping in supporting my mum. Sharin in the office has been great coordinating things and the carer Angie has been really helpful. They even managed a lovely trip to the seaside together, which lifted mum's spirits enormously. It is very reassuring to know mums care is in such good hands."

Alex R, Frome
Client

"My mum started receiving care from Sacha at Gladys earlier this year. Sacha does not only support my mum with day to day tasks, but also takes her to appointments when necessary. My mum has formed a lovely friendship with Sacha and feels extremely comfortable with her, looking forward to her visits. As a family, we are very pleased with the service from the team at Gladys and cannot recommend them highly enough."

Marcia L, Wick
Client

"Gladys Care was so helpful- right from the start, answering all my questions regarding the care my Mum might receive at home. I cannot recommend them enough. They were friendly, kind and reassuring at a difficult time. Thank you again/ highly recommended"

Keith, Frome
Client

"I care for my husband who has Parkinson's Disease 24/7 and knew I needed someone to check on him and keep him company so I could have time out. He was very reluctant to accept this but we reached a compromise. Simone has now been keeping him company for 3 hours in the middle of the day once a week and he is very happy with her company, friendship and help. ...and I can have a completely relaxed day out with family or friends without worrying if he is OK. It's excellent. 😊 So thank you Simone and also Katie, the coordinator who matched them."

Ann S, Keynsham
Client

"I found the staff at Gladys to be extremely helpful and supportive. They found me a lovely client and gave me lots of positive and practical guidance starting out . They were always available to talk when I had queries and were very prompt with email responses. I would highly recommend using Gladys services, both looking for care or offering it."

Melita, Bathampton
Client

"I came across Gladys a couple of years ago, was very impressed with their ethos and held onto their details just in case I needed some input for my elderly Aunt. Earlier this year my aunt had a long stay in hospital following a fall, thinking that she would return home and need carers, and wanting to be prepared, I contacted Gladys explaining the situation. Katie was so professional and caring, gave me numerous options and advice, keeping me updated and also enquiring as to how I was doing. Sadly my aunt passed away but I would not hesitate in recommending Gladys."

Alison W, Saltford
Client

"From start to finish the service provided by Gladys was superb. We had to arrange something in quite difficult circumstance and at short notice and the team at Gladys were empathetic and very professional in their approach, coming up with the ideal person and solution when it came to getting a few days pop in care for Janice our mum. Alina was superb from start to end and did a splendid job at short notice, as was Sharin on the front line who organised it all. Can't speak highly enough of the whole arrangement...good work!"

Sarah F, Bath
Client

Sharin was so helpful in setting up care arrangements for us. She took the trouble to get back to us in response to our email inquiry, described her services and followed up on all that she promised. Recommended!

Martin P, Clifton
Client

"The staff in the office were so kind and helpful when I contacted them looking for someone to give my mum a bit of support. They really took their time to find out about her needs and what might work for us. Great!"

Jessica T, Frome
Client

"We used Gladys earlier this year when my Dad who suffered from heart failure and Alzheimer's went rapidly downhill after a hospital stay. As soon as we spoke to Gladys there was a huge sense of relief that they were able to help find us carers to support Dad and at very short notice. The carers were really lovely and able to match their services to what Dad needed, as it changed on a daily basis. They were very flexible and covered each other during any time off. We felt very grateful for Gladys for taking such a huge stress away from us and being a massive support at such a difficult time."

Jane, East Harptree
Client

Discover More About Gladys' Services

Select the right people to look after your specific needs and chose the exact times you need it

How It Works

Gladys is the easiest way to find trusted local Carers and Helpers in your community.
1
Share your care needs
Tell us who needs support, where, and what tasks are required. We’ll create a personalised care profile for you or your loved one.
2
Review your matches
Receive a handpicked list of local Helpers and Carers that match your needs. You stay in control, choosing who you want to work with.
3
Connect & Schedule
Chat directly with your selected Carer or Helper to ensure a good fit. Once you’re happy, book visits and manage payments easily - all in one place.

It’s easy

as cake

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