Gladys - Your Trusted Home Care Partner
The traditional care model is broken - staff shortages are fuelled by poor pay and a lack of flexibility. Our goal is to demystify the process of finding help, while ensuring fair treatment for the incredible people providing care. At Gladys, we're dedicated to helping your loved one feel safe, supported, and valued every step of the way.
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Revolutionising Social Care - Fair pay and long lasting matches with local Carers
At Gladys, we're on a mission to transform the world of social care. We believe everyone deserves exceptional, affordable care, and that's why we've developed an innovative platform that directly connects caregivers, helpers, and families, cutting out the middlemen and delivering the care where it's needed most. Our platform isn't just a solution; it's a movement towards empowerment, transparency, and meaningful connections. Simplifying the complexities of organising Care for a loved one can be daunting, but our team at Gladys understands these challenges intimately. We've been through the trials and tribulations of caregiving, which is why we've created a platform that streamlines the entire process.
Simplifying the Complexities of Care
Organising care for a loved one can be daunting, but our team at Gladys understands these challenges intimately. We've been through the trials and tribulations of caregiving with our own families, which is why we've created a platform that streamlines the entire process. We find, filter and select the best local talent for families, whilst cutting out the huge overheads that traditionally crush frontline carer pay down to minimum wage. We then pass on these cost savings to families and increase Carer pay in real terms by 65%. This is how you 'fix' care.
Tackling the Real Issues in Social Care
"There are so many tools out there to make our lives safer and more convenient. Yet, when it comes to supporting vulnerable people, the process is often expensive, complex, and lacks transparency," says CEO George Robinson. "After a decade as a Barrister, I found arranging care for my loved ones incredibly challenging. Too many people in the UK are struggling without the support they need, and this must change." At Gladys, we recognise that chronic care staff shortages are fueled by poor pay, lack of flexibility, and the unequal burden of care responsibilities, often falling on women. Our goal is to demystify the process of finding help while ensuring fair treatment for those providing care. We offer services at a reasonable price and support carers to receive a fair income for their essential work. By empowering individuals to make the right choices, Gladys is dragging the care industry into the twenty-first century.
A Personal Commitment to Change
“Watching my Grandma battle Alzheimer’s was traumatic for our family,” shares Alex, our Chief Operating Officer. “Getting the right care felt impossible, with different carers showing up daily, unfamiliar with my Gran’s needs. The flaws in the social care system caused so much pain in my family that I felt compelled to make a difference. founding Gladys was my way of turning empathy into action. The Gladys platformm is more than just technology, it’s a bridge connecting local, talented carers directly with families. By simplifying the process and focusing on getting families continuity from amazing local talent, we’re improving lives and providing carers with the support & pay they deserve.”
Our Values: Diversity, Inclusivity, and Innovation
We are proud to be a female-led tech company that promotes diversity, inclusivity, and innovation. We’re dedicated to using technology to enhance the quality of care delivered to vulnerable individuals, improving lives one connection at a time.
Backed by Some of The Best
We've been backed by some of the UK's leading impact investors including: Cornerstone, Embryo Ventures, Antler, Exceptional Ventures, UFI VocTech Trust as well as Conduit Capital Partners and Houghton Street Ventures.
Why Choose Gladys?
Our mission is to provide compassionate, tailored care that helps clients maintain independence and live comfortably at home. With a strong focus on community, trust, and quality, we carefully match everyone who needs support with the perfect carer or helper to ensure their unique needs are met with kindness and professionalism.
Read what our customers have to say
How we’re helping
Discover More About Gladys' Services
Select the right people to look after your specific needs and chose the exact times you need it
How It Works
Gladys is the easiest way to find trusted local Carers and Helpers in your community.
1
Share your care needs
Tell us who needs support, where, and what tasks are required. We’ll create a personalised care profile for you or your loved one.
2
Review your matches
Receive a handpicked list of local Helpers and Carers that match your needs. You stay in control, choosing who you want to work with.
3
Connect & Schedule
Chat directly with your selected Carer or Helper to ensure a good fit. Once you’re happy, book visits and manage payments easily - all in one place.
The Care Hub
We know how hard it can be to navigate the complexities of care and help for your older loved ones. We’ve hand-selected the best content and guidance from a trusted team of experts to break through the jargon and help you understand everything you need to know

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